To commemmorate the Roche U.S. headquarters in Indianapolis, an internal communications system was needed. A new look to compliment their multinational network, but intimate enough to connect their 4,500 employees in Indy. To begin the process, the Roche mark underwent some experimentation:
Once a mark to brand RDCI was approved, digital assets for newsletters, presentations were created.
In addition, print assets including fact sheets, instruction manuals, and other branding collateral were needed.