H&S Real Time
On a daily basis for about two years, I collaborated with strategy and brand teams to find and respond to consumer tweets on dandruff (you would be surprised how many people tweet about scalp and hair issues) with a personalized visualization of their tweet with a message from Head & Shoulders. These would be concepted and created within a 2 hour period at the beginning of the day.
Whether we responded to anime fanatics, lovers of fall weather, students cramming for midterms and professional news anchors, to name a few, these “real-time” engagements became a key part of the brand's strategy on Twitter.
